Lego brand community

Free Shipping on Qualified Orders. As well as over 2independent fan sites, the company has a crowdsourcing platform, Cuusoo, and a community amplification platform, ReBrick. Skip to main content Notifications. As well as promoting the sharing of ideas, it also incorporates a competition element whereby fans can vote and offer feedback.

Per­haps the biggest chal­lenge for brands is that build­ing brand com­mu­ni­ties requires a con­sid­er­able invest­ment in time, and com­plete com­mit­ment and inte­gra­tion from depart­ments across a busi­ness to stand a chance.

A Brand Community is “a specialize non-geographically bound community , based on a structured set of social relations among admirers of a brand. This is according to Albert Muniz Jr. As an independent site by fans, for fans, it is neither owned nor operated by the LEGO Company. Must be years or older to purchase online. LEGO , the LEGO logo, the Minifigure, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS and MIXELS are trademarks and copyrights of the LEGO Group.

Find Deals on Leggos in Building Blocks on Amazon. The LEGO brand community co-constitutes the culture of LEGO through the sharing of ideas and practices with employees.

Find ways to cheer members who give a little extra. Bjarne Tveskov, occasional designer and consultant for the LEGO Group, contributor as a LEGO user-inventor to the LEGO Minecraft sets which are based on the LEGO Cuusoo project. Four Characteristics of a Successful Brand Community. Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

In the age of social media, a successful brand community is the holy grail of customer engagement. At their pinnacle, customers, prospects and partners come together organically to share their knowledge of and passion for a brand or product, resulting in a band of advocates that can be far more powerful and. Exceptional Examples Of Brand Communities. An active, engaged brand com­mu­ni­ty can dri­ve inno­va­tion and increase rev­enues and cus­tomer loy­al­ty.

These brands are lead­ing the way. In this first post I look at what brand communities are, and what value they create for the organizations that run them. A brand community is a community formed on the basis of attachment to a product or marque.

Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand , individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. It’s a fantastic book which any questions someone may have over the value of social media, blogs, forums etc, with some outstanding case studies from companies large and small.

It is by far the best community.

Just join some of the main LEGO related groups and you will quickly find people to follow. Also, follow the Brothers Brick blog. Pretty much everything they feature is from Flickr, and they focus on the best MOCs.

You can also check other people’s ideas, vote and the most popular one goes to the market. LEGO Company Strategy: “Focus on the Core” Core assets Brick and Building System, Bran Communities Core capabilities Trade access, model innovation, mould technology, direct consumer dialogue Core values Creativity, Fun, Quality Core products Products for boys 5-years old Core consumers Fans who appreciate LEGO. So, w hile this might be a new idea for you, many of the world’s best brands have been putting community building to the test for years. A community in which consumers who share a set of social relationships based upon usage or interest in a product gather and mutually interact. Group of consumers formed on the basis of attachment to a product or brand.

Lego –Building Brand Ambassadors.